We are passionate about helping students master reading, communication, and critical thinking skills needed to thrive in a dynamic world, and supporting teachers who are making magic happen in their classrooms every day.
We achieve this mission by following three guiding principles:
Co-Founder & CEO
Developer & Data Scientist
Director of Academics
With an incredible amount of leadership experience at publishing houses including Macmillan Children's Publishing Group, Harcourt Trade Publishers, and Simon & Schuster, Dan helps us add the most value in the reading ecosystem.
Derrick is a former Research Director at the Educational Testing Service. He brings a career's worth of expertise in machine learning and NLP (natural language processing) to his conversations with our data science team.
Whooo's Reading would not be what it is today without the brilliant ideas and guidance of our teacher advisory board. These awesome teachers gave their time to share their experiences with us, and they continue to give us feedback as Whooo's Reading continues to develop.
5th Grade Teacher
Schiesler Elementary School, Illinois
Influence: The first teacher to demo Whooo's Reading back in August 2014, Lorie has been advising us for a long time. Because of Lorie, students have the ability to write 'blogs,' which are essay-style assessments.
8th Grade Teacher
Cumberland Middle School, Illinois
Influence: Traci's influence can be seen throughout Whooo's Reading. One key example is her guidance on how best to incorporate scaffolding into our formative assessments.
Response to Reading Interventions
Poway School District, California
Influence: Hilary's breadth of experience working with struggling readers has helped us tremendously. One place you can see her influence is in the student newsfeed, which encourages collaborative learning.
2nd Grade Teacher
Davidson Day School, North Carolina
Influence: Amanda pushed us to build activities that line up well with reading and writing lessons that take place in the classroom. She also encouraged us to focus on grammar in addition to comprehension, which is a component now included in our algorithmic autograder.
Reading Specialist & former Assistant Principal
San Diego, California
Influence: With her depth of experience, Janice has given us valuable advice in many areas. She helped us understand the unique needs of Title 1 schools so we can better serve them, and she encouraged us to build a program with a tight feedback loop between students and teachers so that students' learning accelerates.
B.F. Gibbs Elementary School, New Jersey
Influence: Leigh advised us to focus on giving students considerable practice writing and speaking in addition to reading. Whooo's Reading now allows students to respond to reading by recording themselves speaking and by typing a written response, instead of responding via multiple choice questions.
America's Finest Charter School, California
Influence: Kim has provided us with advice on scaffolding, especially for younger students. She has also encouraged us to include more images in our program to connect better to younger readers.
Woodrow Wilson Middle School, Illinois
Influence: Shelly helped us develop an understanding of the need teachers have for formative assessments that get students to write. Thanks to her, students write a lot on Whooo's Reading.
3rd Grade Teacher
Perelman Jewish Day School, Pennsylvania
Influence: Alysa has been advising us since before Whooo's Reading was even created! Thanks to Alysa, Whooo's Reading provides considerable positive reinforcement to students. The kids must win is our unofficial company motto!
River Valley Middle School, Ohio
Influence: Thanks to Mason, in our vocabulary activities, students need to demonstrate ownership over new words by using them in sentences, stories, etc.
3rd Grade Teacher
Carderock Springs Elementary School, Maryland
Influence: Amy has helped us with advice on integrating rubrics and creating formative assessments that focus on text-based evidence. She also represented Whooo's Reading at ISTE!
Louisburg Elementary School, North Carolina
Influence: Natasha's advice guided us towards creating graphic organizers alongside our more traditional formative assessments.
Owls are reading a lot these days!